"People don’t buy products they buy stories"
Even if there are great restaurants to go to we still have appetite for mother’s food, with great films to see we still yearn to listen to our grandmas stories of the village. Brands are not born they are made with personal stories. A story that tells the journey, tells the beauty of the idea. Communication design uses various mediums to tell the story of the subject taken in focus.
ELIGIBILITY: 10 + 2 or equivalent exams from CBSE/AISSCE/IB/ICSE/State Board etc. Admission through aptitude test and interview.
4 year Under Graduate Programme
FOCUS: Graphic communication design is the art and practice of planning and projecting ideas and experiences with visual and textual content. This form of communication can be physical or virtual, and may include images, words, or graphic forms. The programme deals with developing skills, understanding and approach towards design of communication and promotional collaterals and communication contents for print, electronic and virtual media.
CONTENT: The students will be exposed to information and communication theory and media studies to design messages to inform, persuade and recall for targeted people and groups in the context of social, cultural, political environment.
CAREERS: The programme offer careers in corporate sector, media houses and social sector.
FOCUS: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. The programme is structured to develop and create advertisements and commercials for print, electronics and virtual media.
CONTENT: Students will learn Corporate Identity Design, Branding Design, Publication Design, Ad Film Design, Photography, Press Ad-Magazine Ad Design, Poster Hoarding Design etc. and its application in detail. The students will be exposed to understanding target groups and social segments, gain an insight into the psychology, behaviour and aspirations of people. Market, communication theory and media studies will form other subjects of study.
CAREERS: It is expected to prepare professionals for a wide range of career options in the advertising industry.