"User may never know the designer but the designer knows the user already"
We have come a long way where we are not creating products just for the factory, today the product is for the user and user experience. The product lives longer with the user than in the creator’s periphery. Hence the designers of the century need to be trained to bring the insights of the user in the innovation of the product even before the technology is infused. Supporting the growing visions for Indian economy with projects like “Make in India” we have the opportunity to make India a creative space rather than a factory to the world.
ELIGIBILITY: 10 + 2 or equivalent exams from CBSE/AISSCE/IB/ICSE/State Board etc. Admission through aptitude test and interview.
FOCUS: A desirable product which is feasible to produce by the manufacturer and viable for business is what a Product Designer is constantly thriving and working for. The programme is intended to develop the ability to comprehend what is desirable and delightful for users and consumers.
CONTENT: Material studies, production processes, economy, ecology, management, innovation and design ethos are focussed in the curriculum.
CAREERS: A product designer as a professional can be a design entrepreneur and a change agent. They can find placements with companies dealing in home appliances, communication devices, child products, electronics, engineering, information technology, or in medical care industry or development sector.
FOCUS: Interior design is the process of shaping the experience of interior space, through the manipulation of spatial volume as well as surface treatment for enhancement of human functionality.
CONTENT: The progamme intends to develop competencies in space design, furniture design, space lightings as well as skills to execute and manage interior design projects.
CAREERS: An aspiring and professional interior designer will find placements in architecture and interior design firms as well as in the industries dealing in furniture, lighting, fitments and fixtures. The program also provides inputs to be a design entrepreneur.
FOCUS: Lifestyle is a composite of motivations, needs and wants and is influenced by factors such as culture, family, reference groups, and social class. Lifestyle Accessories are aspirational products, which enhance and accentuate lifestyle of consumers.
CONTENT: The programme deals with designing of personal and fashion accessories such as jewellery, watches, shoes, belts, spectacles and bags as well as interior and craft products. The programme delves in design skills & theory, technology & production, market & management and fashion aspects of crafting an aspirational product.
CAREERS: The graduate will find career openings in lifestyle industry, export houses and can become boutique owners and entrepreneurs.
ELIGIBILITY: 4 years Bachelors degree in Product Design/Engineering/Architecture/Fine Arts/ or corresponding qualification. Admission through aptitude test and portfolio review & interview.
FOCUS: The programme offers to any engineering, architecture and Visual art graduate, a perfect opportunity to upgrade their job profile. The programme is structured to enhance the ability to ideate and realise innovative products and systems and understand and apply various visualisation, thinking and innovation tools to evolve products, services and systems for industry and environment.
CONTENT: The programme provides an outside to inside approach of product development in students by a user centric method. They learn aspects of user behaviour, ergonomics and visual semantics.
CAREERS: The programme will provide job opportunities in the fields of engineering, electronics, home appliances, information technology, medical care and other products design and development sectors.
FOCUS: India is the second largest retail market in the world. The programme is aligned to the needs of the Indian retail scenario and designed brand spaces. The programme has a progressive approach to addressing design issues, intrinsic to the evolution and transformation of all retail formats and environments.
CONTENT: The programme ensures that students fully understand the concerns of the retail industry and its allied fields. The programme includes the study of art and design history, theory of spatial manipulation, drawing, structures, materials and processes, lighting and technology, typography, human factors, and the theory and specifics of retail design.
CAREERS: As a professional retail designer is required to design and develop retail spaces. They can act as visual merchandisers and designers for point of sale and promotional products.
FOCUS: The programme deals in development of the appearance, and to some extent the ergonomics of motorised and non-motorised devices for road, water and air transport.
CONTENT: The programme is structured to enhance the ability to ideate and realise transportation products and systems and understand and apply various visualisation, thinking and styling tools to evolve product and systems for transportation of people and goods.
CAREERS: The programme will provide a user centric design training wherein they learn aspects of user behaviour, styling, technology and visual semantics. The students will find careers in transportation industry.